Mimi is a handbag designer who sells bags in Japan, New York, Scandinavia as well as in her fantastic shop in East London. We created Mimi’s new identity, including logo, stationery, swing tags, labels and website. We designed the logotype to have a friendly feel with an elegant edge, and it is used in conjunction with a pattern which derives from the serifs of the typeface. www.mimimika.com Identity: 1 2 Website: 1