Visual identity for Mimi, the contemporary London accessories brand founded by Mimi Berry. The brand grew from a simple stall in Spitalfields Market and is now an established fashion presence on the international accessories scene, with a strong and loyal following both in the UK and worldwide.
The logo is applied across all aspects of the brand – embossed onto the bags, printed on stationery and hand-painted on shop fascia.
Some images taken from Mimi’s website.
