Visual identity and website for Upside Down Records, a new record shop run by Philippe of Rat Records fame. Nearing completion, the shop will be coming to Deptford in winter 2023.
The identity establishes a logo, colour palette and typographic scheme, applied across website, signage, bags and merchandise. The logo’s lettering is derived from printed analogue vernacular, evoking a sense of nostalgia and warmth.
Visit the website upsidedownrecords.co.uk